The 2025 Appliance and Electronics World Expo

The 2025 Appliance and Electronics World Expo (AWE 2025) concluded last month at the Shanghai New International Expo Center, attracting over 1,000 leaders from the global home appliance and consumer electronics industry. The expo showcased tens of thousands of cutting-edge smart living products and solutions.

This year's focus was on the AI technology ecosystem, which is shaping a new "AI life" for consumers. Companies presented innovative products and services tailored to users' daily scenarios, demonstrating the integration of home appliances with smart city management and the interconnected ecosystems of people, vehicles, and homes, ushering users into a new era of "smart living."

The expo also introduced customized products and solutions to meet diverse consumer needs, including those appealing to Gen Z's emotional values, aesthetic designs, and health products for the elderly, highlighting market diversity.

Key Trends

Smart Home Transformation：

The shift to intelligent home appliances is accelerating, with the market share of smart products in major categories increasing yearly. By 2024, over 50% of sales in black appliances (like TVs), white appliances (like air conditioners, refrigerators, washing machines), and kitchen appliances (like range hoods, gas stoves, dishwashers) are expected to be smart products. For instance, the Roborock G30 Space robot vacuum is the world's first to feature a bionic mechanical arm for flexible cleaning. Haier AI refrigerator uses the DeepSeek model to identify over 1,300 food odors and generate personalized recipes based on user health data, enhancing food safety and promoting healthier eating habits.

Green and Low-Carbon Initiatives:

With increasing awareness of environmental issues, smart homes are integrating green and low-carbon trends. Hisense air conditioners utilize over 1,200 environmental sensors to achieve a 36% increase in energy efficiency, optimizing performance in varying conditions. Casarte refrigerators dynamically adjust cooling power to maintain energy efficiency standards, extending food freshness. Additionally, Bosch dishwashers use only 1/8 the water of handwashing, saving up to 22,000 liters annually. AI systems are also learning user behaviors to adjust energy usage, as seen in Samsung laundry care machines, which optimize cycles for a 21% reduction in energy consumption.

Enhanced Health Functions:

Health-focused appliances are becoming market highlights, with rising consumer demand for products that cater to health needs. According to a survey, nearly 70% of respondents believe homes should have health-related appliances. The development of health functions will focus on diverse consumer health needs, emphasizing factors like temperature, humidity, cleanliness, and comfort. Gree air conditioners automatically switch to low power modes based on human activity, reducing nighttime energy consumption by 35%.

Innovative Aesthetic Design:

Aesthetic design is increasingly important in the appliance market. The expo showcased cohesive aesthetic designs that allow consumers to choose products that match their home styles without worrying about compatibility. Classic colors like black, white, and gray dominate the market, while subtle adjustments in tone and brightness reflect brand design capabilities. Integrated appliances, such as built-in ovens and dishwashers, save space and blend seamlessly into overall home designs, enhancing living spaces.

In conclusion, AWE 2025 highlighted the future direction of smart home appliances, emphasizing innovation, sustainability, and health functions. These trends not only reflect technological advancements but also showcase consumers' ongoing pursuit of quality living.